Ongoing Web Promotion
Search Engine Optimization is an important factor of web promotion, but it is not the only one. Like any marketing plan, promoting your site takes time. What other promotion strategies can you be utilizing while the search engines are on their way to ranking your site?
Web Promotion consists of more than search engine optimization, content development and submitting to the search engines. There is also Link Building, which is not confined to search engine based link popularity on the internet.
There are many other ways to promote a web site…
- Place your web site URL on all of your printed brochures, business cards, phone directory listings, etc. – any place you would put the name of your business.
- Place a link your web site URL on the bottom of your emails. This is done through a signature file on your email program.
- Put out a press release with your web site URL listed.
- Put your web site URL on any signs, postings or on your vehicle signs.
- Participate in discussion groups and place your web site URL in the signature below your postings.
- Include your web site URL any time you submit an article either online or to a printed publication.
- Advertise in the Yellow Pages. Not only will you be listed in the phone book, but you will also be linked to from the online version of the Yellow Pages – a great boost to your link building campaign.
- Join the Better Business Bureau – they have an online service with a link that you can place on your web site, which shows your business track record. Also, they will link to you – another great boost to your link building campaign.
- Join your local Chamber of Commerce. They usually have a web site where you can advertise, and where they will link to your site. They also distribute directories advertising their members’ businesses – Include a link to your web site URL in your listing. Additionally, regularly have meetings and gatherings for networking.
- Give talks and workshops. Have your business cards and brochures with you to distribute.
- Volunteer or donate your services. Another great way to network and show the world what your business has to offer!
Now What?
This is just the beginning... There are many ways to get the word out there. Just remember that it takes time, and just keep chipping away at it. Most importantly, if you have good business practices, and your quality site represents a quality business with good service, then your site will draw increased traffic and people will want to solicit your services.