Web Promotion Services
Our web promotion company, Ascend Web Promotion, enables website owners to promote their businesses on the internet by utilizing professional search engine optimization (SEO) and search engine marketing strategies for the purpose of increasing website traffic coming from their target audience.
For a complete list of services offered, please see Ascend's website promotion services.
Why should you promote your website?
If you invest in a well designed, informative website, and if no one knows how to find it, then your investment will have been in vain. Investing in a website that has no visibility and has not been properly promoted is like paying to have business cards printed up that stay hidden in your desk drawer.
How does website promotion work?
Promotion begins with optimizing your website for the search engines through strategies based upon keyword research, carefully crafted copy, meta-tag construction, as well as website programming that can be indexed by the search engines. This process is known as Search Engine Optimization or SEO.
A website can be optimized at any stage; It can be developed into the design of a new website, or an existing website can be optimized. An optimzed website is one that is tailored to appear in the major search engines like Google because it is designed to be recognized by the computer processes that decide how websites are ranked. Just about anyone who uses the internet uses a search engine like Google or Yahoo to locate websites. Using a search engine is like going looking under the Yellow Pages for a certain type of business.
Once a website has been optimized, it is ready to be submitted to the various search engines and directories on the internet. Site submission is the process of announcing to the search engines and directories that your site is ready to be added into their various indices.
It can take 3-8 months for a website to show up in the various directories and search engines once a website has been submitted. This is a time of patience, monitoring and adjustments. Search Engine Optimization is more of an art than a science, and there is no set formula for guaranteeing that a website will reach a certain rank on any search engine. Since it is an art form based upon strategy, this is the time to watch and make adjustments to maximize a website's ranking in the search engines.
In the meantime, there are other avenues of promotion to take while waiting for your website to appear in the search engines, such as putting your website address on your business cards and any other printed material, putting an ad in the Yellow Pages and advertising in newspapers and pulications.
In addition to listing our web promotion services, Ascend Web Promotion's website is an information resource for search engine optimization and web promotion.